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Results tagged as Advertising
31 Aug 2010
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Lucas Brown
Lucas Brown, joint MD at Total Media Limited, explains why and how the IPA's Value of Advertising group wants to "create a culture of effectiveness"...
27 Aug 2010
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Marnie Richards
Independent News & Media (INM) has reported pre-tax profits of €63 million (£51.6 million) for the first half of the year.
27 Aug 2010
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Greg Grimmer
Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, argues that although online media is "currently very in vogue due to immediate measurability", we can't rely on numbers only...
26 Aug 2010
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Marnie Richards
According to Experian’s latest research, those aged between 15 and 24 are "highly receptive" to direct mail, and are the demographic second most responsive to it, after those aged 65 and above.
25 Aug 2010
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Raymond Snoddy
In his latest column, Raymond Snoddy sets the scene for this weekend's MediaGuardian Edinburgh International Television Festival where "entertainment is virtually guaranteed". Mark Thompson's MacTaggart lecture "had better be good" and Jeremy Hunt should at least be "more coherent"...
25 Aug 2010
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Marnie Richards
Johnston Press, owner of The Scotsman and The Yorkshire Evening Post, has reported its first year-on-year operating profit increase since 2006.
24 Aug 2010
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Marnie Richards
WPP's interim results for the first half of 2010 showed pre-tax profits of £243.9 million - up 36%.
24 Aug 2010
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Marnie Richards
According to a new YouGov and Deloitte report, 86% of television viewers fast-forward through the adverts in digitally recorded television programmes.
19 Aug 2010
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Marnie Richards
Ocean Outdoor is launching the first ever "live" digital creative competition today, inviting UK creative talent to compete for the chance to win an advertising campaign worth £250,000.
18 Aug 2010
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Marnie Richards
Total UK television advertising expenditure is predicted to be up by about 8% year-on-year in October 2010, according to industry figures.
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