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Results tagged as Advertising
10 Sep 2010
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Marnie Richards
Facebook has launched a range of new global advertising metrics, in order to understand the value of social context on the site. Social context is the sentence in the ad that shows which friends have 'liked' or engaged with the Facebook Page, event or application that the ad features.
10 Sep 2010
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Liz Jaques
A new report from comScore shows that nearly all of the top ten UK ad networks are starting to see encourgaging growth, having increased their reach over the past year. Google Ad Networks remains in the lead with a reach of more than 38 million internet users.
09 Sep 2010
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Marnie Richards
CNBC announced today that Credit Suisse is to sponsor the second series of Executive Vision.
08 Sep 2010
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Marnie Richards
Ocean Outdoor has renewed its contract with the BFI for its IMAX cinema in London until 2016, following the original contract made in 2006.
08 Sep 2010
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Mike Baker
Mike Baker, chief executive officer of the Outdoor Advertising Assocation, explains why the 2012 London Olympics will be a "media extravaganza" for outdoor advertising.
07 Sep 2010
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Marnie Richards
Carat has forecast that worldwide global advertising expenditure will increase by 3.9% this year - by comparison, in March 2010 it was predicted to increase by only 2.9%.
03 Sep 2010
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Marnie Richards
AOL have signed a new five year search advertising deal with Google, announced three months before the current contract expires in December.
01 Sep 2010
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Marnie Richards
The Advertising Standards Authority (ASA) will be given new powers to regulate brands' websites and free online spaces from March 1 next year.
01 Sep 2010
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Derek Jones
Derek Jones, MD for MediaTel Group, asks if "the temptation in the digital world is more and more to play safe, save time (and cost) and use the middleman...?"
01 Sep 2010
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Jason Cromack
Jason Cromack, chief executive officer of Lateral Group, explains how the future of government advertising depends on communicating with the public "in a way that succeeds in combining the traditional platforms through which campaigns are conducted..."
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