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Results tagged as Advertising
24 Nov 2010
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Liz Jaques
Government communications has irrevocably changed. The old model has gone for good and a new model, focusing on collaboration and outcomes, will define the COI going forward.
23 Nov 2010
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Liz Jaques
YouTube is set to release a new ad unit designed to give users the choice of which ads they want to watch, or not watch as the case may be.
22 Nov 2010
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Liz Jaques
Hulu served more than a billion video ads in October, a significant jump from the 794 million it served in September, according to new figures from comScore.
18 Nov 2010
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Lola Olokodana
Apple's announces the launch of its iAd mobile advertising platform in Europe.
18 Nov 2010
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Liz Jaques
Collaboration was one of the key themes emerging from yesterday's AOP Research Forum in London. Starcom Mediavest's head of digital research Scott Thompson said industry tools provide invaluable support for agencies, but there is still potential for growth and the way to extend insights is to share research.
17 Nov 2010
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Liz Jaques
The main reason people watch catch-up TV is to avoid falling behind with the linear TV schedules, according to new research by Thinkbox and Decipher.
16 Nov 2010
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Liz Jaques
Mary Meeker is expected to tell today's Web 2.0 Summit that "online advertising will reach $50 billion and mobile commerce will outpace traditional e-commerce".
16 Nov 2010
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Liz Jaques
As Thinkbox and Decipher released their new 'Tellyporting' research at the Soho Hotel this morning, an expert panel continued the future of TV debate, which is generating excitement from all angles.
15 Nov 2010
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Chris Humphrey
Chris Humphrey, general manager, international markets at Adgent Digital, says if brands want 'stack it high, buy it cheap' online media, look no further than ad exchanges or DSPs - however, if brands really want to differentiate themselves, they should sprinkle creativity throughout their online activities.
10 Nov 2010
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Raymond Snoddy
Raymond Snoddy asks are we all being had when it comes to Widdy's Strictly staying-power and constant cheap thrills from the X Factor camp? If so, it is certainly working on the ratings rat race front...
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