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Results tagged as Advertising
08 Dec 2010
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Liz Jaques
eMarketer has upgraded its online ad forecast for 2010, estimating that US online ad spend will now increase 13.9% to $25.8 billion for the full year. Next year, the group predicts a 10.5% increase, followed by double-digit growth every year through to 2014 (when spending will reach $40.5 billion).
08 Dec 2010
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Derek Jones
Globally, online video advertising budgets will come from print and from TV, not from online display or search, according to Bill Lederer, CEO of Kantar Video.
03 Dec 2010
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Liz Jaques
Flipboard, 'the world's first social magazine' - a iPad app that allows you to create your own digital magazine from shared links - is conducting an ad test with publishers.
03 Dec 2010
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Liz Jaques
The television advertising recovery is set to continue, with ITV1 revenues expected to be up between 7% and 10% in January, according to the Guardian.
02 Dec 2010
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Liz Jaques
Latest figures from Thinkbox show that TV viewing is up; commercial TV is perfoming strongly; and as a result, commercial impacts have grown by 21.3% over the last five years to a new record high.
30 Nov 2010
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Liz Jaques
Group M has almost doubled its growth forecast for the UK advertising market to 8% this year due to a surge in national newspaper revenues.
29 Nov 2010
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Liz Jaques
The art of predicting what is going to happen to television advertising revenue may be more difficult than ever, but that did not stop the panel at MediaTel's TV Summit from trying.
29 Nov 2010
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Nigel Gwilliam
Nigel Gwilliam, digital consultant at the IPA, says technology is driving breakneck change in the media world, but when it comes to working with agencies, online media owners have discovered there are few things like good old-fashioned customer service. It's time for us to celebrate this new found maturity with the MOAs...
25 Nov 2010
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Liz Jaques
Even before the panel discussions got under way at the MediaTel Group TV Summit this morning, there was surprising news for the 160 senior delegates to take in.
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