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Results tagged as Advertising
20 Dec 2010
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Liz Jaques
Ad spending on social networks in the UK is set to double by 2012, according to a new report by eMarketer.
20 Dec 2010
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Liz Jaques
Ofcom has confirmed that product placement will be allowed on UK television from the end of February 2011.
20 Dec 2010
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Derek Jones
There has been plenty to discuss in the last twelve months and we have covered much of it across Newsline and at MediaTel Group events. I cannot see 2011 being any less interesting.
20 Dec 2010
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Zoe Winterson
Zoe Winterson, associate director at Pearl & Dean, predicts that 2011 will be the year of creative cinema media planning...
15 Dec 2010
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Liz Jaques
Apple is set to launch the first iAd for the iPad this afternoon for the upcoming Disney film Tron Legacy.
14 Dec 2010
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Darren Moore
In light of Ofcom's paid placement decision, Darren Moore, VP, Nielsen IAG, gives some practical advice on how advertisers can maximize exposure and ROI, while maintaining an organic viewer experience...
14 Dec 2010
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Greg Grimmer
Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer: "Wasn't the internet supposed to encourage freedom, proliferation of brands and consumer choice? The actuality is that it is dominated by a hegemony of super brands."
09 Dec 2010
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Derek Jones
Speaking at the Online Video Summit in London yesterday, Tremor Media's VP Europe Dan Ruch suggested there were two main reasons why Europe lags so far behind the US in online video advertising revenues - accountability is much more deeply researched in the US; and creative treatments for online video are more developed.
09 Dec 2010
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Liz Jaques
Total television revenues were up across the board in October, with just one exception - Channel 5.
09 Dec 2010
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John Billett
In response to Jim Marshall's TV Summit write-up John Billett, director and owner of Johnbillett.com, says the operation of agency deals means CRR acts as a barrier to entry for smaller buyers and as a protection for the larger agency...
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