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Results tagged as Advertising
11 Mar 2011
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Liz Jaques
Agencies are keen to increase spending on newer digital formats, while advertisers want to stick to time-tested tactics, according to a report from Econsultancy and SAS.
10 Mar 2011
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Richard Nicholls
The Future Foundation's Richard Nicholls looks at the changing attitudes of consumers, which require more subtle and thought-out advertising techniques
10 Mar 2011
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Liz Jaques
In what could be another setback for publishers looking to attract advertisers to ezines, new research shows that readers have trouble focusing on magazine's iPad editions.
09 Mar 2011
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Derek Jones
Havas, the owner of the Euro RSCG Worldwide advertising agency and the MPG brand, has reported 2010 profit of 110 million euros, missing analyst estimates.
08 Mar 2011
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John Barnard
In response to YouGov's 'Product Placement underwhelms' article, John Barnard, chairman NMG Product Placement at Pinewood Studios, says many of the respondent's comments about noticing product placement all the time are based on seeing brands, not product placements.
07 Mar 2011
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Adele Gritten
Product placement came to the UK last week, but new research from YouGov suggests the appearance of branded goods in the nation's TV shows and films
for the first time is unlikely to excite audiences.
04 Mar 2011
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Liz Jaques
Why isn't there a press trading system? Patricia Kill, sales support director at News International, said the UK newspaper industry is trailing behind other media (and markets) when it comes to investing in and creating a system for agencies, such as J-ET and CARIA.
02 Mar 2011
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Liz Jaques
ITV saw its pre-tax profit almost triple last year to £321 million following a market-beating rise in TV ad revenues (up 16%).
02 Mar 2011
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Raymond Snoddy
Raymond Snoddy says Adam Crozier, the ITV chief executive, has a perfectly rational "transformational" five-year plan for the company but he will have difficulty building up ITV Studios, whichever brilliant executive is in charge. The one deal that would be truly transformational in production terms for ITV would be the acquisition of All3Media...
01 Mar 2011
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Mike Baker
The Outdoor Media Centre is looking to identify the 100 best UK posters of all time in a creative Hall of Fame.
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