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Results tagged as Advertising
17 Mar 2011
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Derek Jones
Mike Darcey, chief operating officer at BSkyB, took the opportunity of a speaking slot at the ISBA 2011 annual conference today to promote Sky's content investment and innovation record, and get in a dig or two at the competition.
17 Mar 2011
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Simon Wright
Channel 5 had a particularly good post-Christmas month in January, with revenues up 18.4% on this time last year.
17 Mar 2011
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Liz Jaques
Closer camera positioning and a change of angle have increased Britain's first paid for product placement visibility.
17 Mar 2011
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Derek Jones
Ed Richards, chief executive of Ofcom, told the ISBA conference this morning that the TV industry was in a strong enough position for a review of the trading model to take place.
16 Mar 2011
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Liz Jaques
Joining the first past the post rush, Channel 4 has announced a product placement deal with high street fashion retailer New Look.
15 Mar 2011
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Chris Worrell
Chris Worrell, european research manager at Specific Media, looks at the value of digital data and the importance of traditional media research - as the two worlds of digital and TV collide with the rise of online video.
15 Mar 2011
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Hugo Drayton
Hugo Drayton, CEO of InSkin Media: Facebook highlights the market tendency towards 'winner takes all' - a market where it becomes tough, if not impossible, for competitors to build viable businesses.
14 Mar 2011
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Greg Grimmer
Fresh from Facebook HQ, Greg Grimmer is impressed by the vision, ambition and pace of the Facebook juggernaut, and by its slogan 'Fail Harder' - a statement of belief that is perhaps missing from current UK advertising culture in 2011.
14 Mar 2011
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Liz Jaques
NMG Product Placement evaluates the first product placement on British TV - with Dolce Gusto gaining £56,160 of exposure on This Morning, while Lea & Perrins wins £21,600 for no payment to ITV...
11 Mar 2011
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Liz Jaques
Omnicom has partnered with AOL, Microsoft and Yahoo! to share US consumer data in a bid to launch targeted online ads, according to The Market Research Industry Online.
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