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Results categorised as Weekly Columnists
25 Jul 2012
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Neil Morris
Neil Morris, founder & MD, Grand Visual, says the future looks like it may offer an environment that could nurture the transformation of digital outdoor from a "store forward and loop" medium to a "dynamic data driven" one...
17 Jul 2012
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Alex Heys
Alex Heys of NowSendIt on what brands still need to do to streamline the user experience for mobile customers.
12 Jul 2012
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Lucinda Wallwork
In the last few years, corporate social responsibility has become an essential part of the marketing mix. CSR strategies can range from subtle messages through to an entire corporate ethos. Lucinda Wallwork, senior insight analyst at Ebiquity contrasts three different approaches.
11 Jul 2012
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Arthur Moan
Arthur Moan, UserZoom UK managing director on why companies must pay attention to the changing needs of their customers and make sure their marketing "captures the zeitgeist"...
10 Jul 2012
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Richard Simkins
Richard Simkins, convergence business director at Posterscope on the potential of near field communication to revolutionise out of home and mobile advertising, and the pressing need to "close up the knowledge gap"...
06 Jul 2012
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Rob Thurner
Mobile specialist, trainer and co-founder of the Mobile Training Academy Rob Thurner, in the second half of his piece advising how to create a successful app, asks: what is next for apps?
05 Jul 2012
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Rob Thurner
Mobile specialist, trainer and co-founder of the Mobile Training Academy Rob Thurner points the way to avoid the hazards and deliver successful apps...
05 Jul 2012
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Petteri Vainikka
Enreach's Petteri Vainikka argues that display advertising can be reinvented, and advertisers' needs can be better served by discovering real consumer insights that are valuable to the industry...
04 Jul 2012
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Petteri Vainikka
Enreach's Petteri Vainikka believes real-time market research is needed to creat audience segment analytics within a display campaign: the difference between selling advertising space, and selling intelligent advertising...
04 Jul 2012
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Raymond Snoddy
Raymond Snoddy says that the appointment of George Entwistle as BBC director-general is a surprise, in light of his role in the Royal Pageant coverage, but as a BBC stalwart he will at least be respected in a role that is essentially thankless, where a daily kicking comes with the territory...
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