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Results categorised as Weekly Columnists
03 Oct 2012
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Simon Rees
Simon Rees, managing director, DCM, on why the adoption of digital technology will trigger a huge period of evolution and creativity in cinema advertising...
01 Oct 2012
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Paul Armstrong
Paul Armstrong, head of social at Mindshare, says the future of social commerce will increasingly take place outside of social networks...
06 Sep 2012
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Barry McIlheney
Barry McIlheney, chief executive, PPA, on why the release of NRS PADD marks a historic moment for the industry...
03 Sep 2012
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Martin Galvin
Martin Galvin, director of agency sales at Specific Media, on why he thinks TV is the sun in the screen solar system - every other device orbits around it and needs its warmth to survive...
28 Aug 2012
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Liz WIlson and Chris Willingham
As the marketing world continues to evolve, Liz Wilson, CEO at CMW and Chris Willingham, partner and CMO at Fallon discuss how to redesign client service in order to keep pace.
21 Aug 2012
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The Media Leader Staff
Founder and CEO of Proxama, Neil Garner, examines what sort of impact Google's wallet proposition will have on the market...
20 Aug 2012
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Bryan Scott
Bryan Scott, marketing communications director at Metro,on why many brands are now ensuring that mobile is not just part of their marketing mix, but core to their purpose....
13 Aug 2012
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Ellie Edwards
Ellie Edwards, MD at QUISMA: Now that the dust has slightly settled on the D-Day of 25 May, let's take a look at the effects that the EU e-privacy directive has had within Europe...
09 Aug 2012
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Julia Lamaison
Julia Lamaison, insight director at GfK Media & Entertainment, asks: How do broadcasters ensure they are not left behind in a world that puts the control in the hands of the audience?
07 Aug 2012
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Toby Beresford
Toby Beresford, founder of Leaderboarded.com, says if you are business looking to leverage social data in your campaigns, first work out what you're sifting for in the stream, gain consumer opt-in and then create responses that are triggered as soon as they occur...
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