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Results categorised as Research or Forecasts or Ad Revenue
Today
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Jack Benjamin
WPP Media's global president of business intelligence returns to talk through its latest adspend forecast, downside economic risks, and how AI is driving growth opportunities.
11 Dec 2025
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Ellie Hammonds
There will be lots of key research coming out in 2026, The Media Leader asks research experts what they are most looking forward to.
11 Dec 2025
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Ellie Hammonds
There has been plenty of invaluable research published this year, The Media Leader reached out to the research community to for their top picks.
04 Dec 2025
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Ellie Hammonds
The brief - The Media Leader's daily round-up of media news.
02 Dec 2025
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Caroline Baxter
Barb's chief operating officer, Caroline Baxter introduces new the Barb Data Hub and where it fits within the ecosystem.
26 Nov 2025
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Tim Bond
Ipsos' associate director reflects on the takeaways from three action-packed days at the MRG conference.
19 Nov 2025
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Jack Benjamin
Media budgets are expected to grow "confidently" in 2026, with UK marketers signifying a shift back to brand investment in an effort to rebalance years of performance-driven focus.
10 Nov 2025
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Jack Benjamin
Denise Turner, a leading figure in media research for over three decades, died on Friday at age 58.
07 Nov 2025
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James Longhurst and Jack Benjamin
The UK broadcaster has confirmed speculation that they are in talks to Sky for a sale worth £1.6bn.
30 Oct 2025
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Jack Benjamin
The latest figures from AA/Warc show a deepening reliance on digital advertising, which has driven strong topline growth for the UK ad market. This year's "Golden Quarter" is expected to grow 7.3% to £12bn.
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