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14 Aug 2025
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Jack Benjamin
The title is leaning in to "talent-led media". Al Brown, head of content at its new studio arm, discusses the merging of interests between publishing brands and personal brands.
13 Aug 2025
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Raymond Snoddy
Israel must be made to provide proof for its claims. A journalist's job is to speak for the silent and not accept anything at face value.
13 Aug 2025
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Maximilian Bashford
Earlier this year, Prospect editor Alan Rusbridger spoke to The Media Leader about trust in news and quality journalism from both advertisers and consumers.
13 Aug 2025
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Jack Benjamin
Publishers without a sufficiently diversified business model — and strong brand affinity — face sharp declines in revenue without reliable referral traffic. The same is true for brands' websites and KPIs will need to change.
11 Aug 2025
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Heather Dansie
Ofcom's Media Nations findings do not truly reflect the complex landscape of our news consumption. Here's why.
07 Aug 2025
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Maria Iu
The agency turned to propensity modelling to refine its media plan in its ambition to create “emotional and personal relevance”.
06 Aug 2025
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Raymond Snoddy
Citing "no evidence provided" is a small step forward, but it could become a form of lazy journalism or, worse, a meaningless automatic response. Something more robust is required.
05 Aug 2025
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Jack Benjamin
While younger audiences were least likely to say they consumed news brands, even older cohorts were more likely to turn to other channels for news.
30 Jul 2025
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Raymond Snoddy
Britain's right-wing press are offering uncritical support for Trump's immigration policies, even as they infringe on civil liberties and the rule of law. It begs the question: are the Sun, Times, Mail and Express moving to back Reform?
23 Jul 2025
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Raymond Snoddy
Could the WSJ lawsuit indicate a shifting of favour within the Murdoch media empire to another Republican as the tide goes against Donald Trump?
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