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Results categorised as Press
18 Jan 2024
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The Media Leader Staff
Cass Naylor returns to the podcast alongside host Omar Oakes and reporters Ella Sagar and Jack Benjamin to review the past week's news in media and advertising.
18 Jan 2024
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Charlie Makin
Right-wing populist media may not have a scaled audience, but it still has influence. Charlie Makin examines what this means for advertising ahead of a record year for elections in 2024.
18 Jan 2024
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Ella Sagar
Q4 2023 net increase represented 11th consecutive quarter of growth, according to the IPA’s latest update.
17 Jan 2024
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Raymond Snoddy
The scandal is set to run and run, with more subplots to come, from the long-running public inquiry to the fate of some politicians — and the media needs to ensure coverage continues.
15 Jan 2024
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Omar Oakes
There are plenty of opportunities for our industry's practitioners, writes the editor-in-chief.
15 Jan 2024
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Jack Benjamin
Phillips is stepping down after five years as Reach battles with declining online traffic and job cuts.
15 Jan 2024
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Steve Taylor
We need to bring back the generalist to properly serve clients as AI streamlines previously labour-intensive processes, argues VCCP Media's joint chief strategy officer.
12 Jan 2024
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The Media Leader Staff
At present, just 8% who have used an AI chatbot say they have done so to find out the latest news, but the technology could cut into publishers' already-depressed referral traffic.
11 Jan 2024
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Simon Carr
Investing in accessible advertising helps brands amplify their reach and develop a deeper connection with a large audience.
11 Jan 2024
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Jack Benjamin
Analysis: Digital news subscription prices rose 19% in 2023, but because publishers commonly offer significant discounts higher prices will not necessarily lead to significantly greater revenues.
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