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Results categorised as Press
25 Apr 2024
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Maria Iu
The UK ad market grew by 6.1% overall but declined 1.2% in real terms, with online accounting for more than three-quarters of spend.
23 Apr 2024
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Tim Levy
Our already world-leading creative industries could be the niche we need to become an AI superpower. This is how the government can help.
22 Apr 2024
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Jack Benjamin
The Wall Street Journal, along with sibling titles Barron's and MarketWatch, will join the UK publisher alliance.
18 Apr 2024
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Ian Mc Grath
In an update on a 2020 piece, Ian Mc Grath looks at ways to improve integrated campaigns as we shift from an "either/or" approach to "and" thinking.
18 Apr 2024
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Ella Sagar
Goodstuff, F&B and Right to Equality collaborated on a lobbying campaign to change 20-year-old UK sexual offence legislation.
17 Apr 2024
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Jack Benjamin
A comparable one-fifth share of British adults describe British reporting and news as "factual" (22.5%), compared with "misleading" (20.6%), "untrustworthy" (19.4%) or "biased" (19.3%).
15 Apr 2024
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Jack Benjamin
The Guardian, followed by The Independent, had the highest reach among "qualities" according to the latest Pamco data.
11 Apr 2024
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Jack Benjamin
In the second of a two-part feature examining publisher strategies with direct messaging, Subtext's co-founder and CEO, Mike Donoghue, discusses why SMS is a core part of the future of audience outreach.
09 Apr 2024
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Nicola Kemp
The hounding of Kate Middleton underlines there is no understanding of AI without DEI.
08 Apr 2024
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Omar Oakes
If global publishers feel the need to spoof their own websites to sell garbage ad inventory, it means the state of online advertising is in even worse shape than many realise, writes the editor-in-chief.
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