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17 Dec 2024
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Maria Iu
It's a big question. But The Media Leader went there. Here's what some of our industry's luminaries have to say…
10 Dec 2024
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Jay Young
Many brands still separate OOH and experiential budgets and agencies. It’s time to combine these channels to maximise creativity, leverage data and drive real return on investment.
09 Dec 2024
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Jack Benjamin
GroupM's This Year Next Year forecast predicts strong continued ad growth, led by retail media and streaming TV. But much of the growth is being funnelled to just five Big Tech companies.
08 Dec 2024
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Maria Iu
UK traditional ad revenue will grow more modestly, but overall market growth of 11.2% will put it behind just the US and France.
27 Nov 2024
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Mark Halliday
Programmatic capabilities have transformed DOOH into a highly addressable, measurable, data-driven-by-default channel. There is undeniable proof that it delivers results throughout the funnel.
21 Nov 2024
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Maria Iu
January-September has seen 12% growth.
20 Nov 2024
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Mark Halliday
The creative potential of programmatic digital OOH is vast. JCDecaux explains how brands can best utilise pDOOH creativity and what benefits it can bring.
18 Nov 2024
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Jack Benjamin
UK CEO Phil Hall has also been appointed group chief commercial officer, among other executive promotions.
14 Nov 2024
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Maria Iu
A total of eight media owners presented their ideas to advertisers and agencies.
13 Nov 2024
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Mark Halliday
Low media quality can be synonymous with chaotic, inappropriate or MFA content that results in poor user experience and a low-value investment. But pDOOH could be the antidote.
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