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Results categorised as Out of Home
07 Jul 2011
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Marnie Richards
Analysis in 2010 estimated that Digital OOH revenues would reach around £160 million by 2016, and now it is likely that Digital OOH revenues alone will pass Cinema within two years and Radio within five.
06 Jul 2011
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Marnie Richards
The key to unlocking successful mass-market poster-to-mobile campaigns will depend largely on the mechanism used to exchange data
06 Jul 2011
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Marnie Richards
An exhaustive study of the future of poster advertising in the UK by lifestyles and environments agency Kinetic Worldwide, reveals dramatic change is afoot for the oldest form of advertising.
03 May 2011
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James Whitmore
James Whitmore, managing director of Postar, on the unintended consequences of measuring "quality"...
03 Mar 2011
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Donna Malone
In response to James Whitmore's article Who will grasp the future? Donna Malone, business director at Ebiquity, says "can we please focus on getting the new [POSTAR] system on everyone's desk tops and spend less time worrying about the next project".
01 Mar 2011
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Mike Baker
The Outdoor Media Centre is looking to identify the 100 best UK posters of all time in a creative Hall of Fame.
01 Feb 2011
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Mike Baker
Mike Baker, CEO at the Outdoor Media Centre, says the trade body's recent relaunch has happened just in time for the Olympic Games: "Outdoor will be the universal branding medium. It is already now. But even more so in 2012"...
26 Jan 2011
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Liz Jaques
The Outdoor Advertising Association has relaunched under the new name Outdoor Media Centre.
12 Jan 2011
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Liz Jaques
Less than a week before MediaTel's much-anticipated 2011 Year Ahead event, industry body chiefs from Thinkbox, the RAB and Postar give their views and predictions for the year ahead...
08 Nov 2010
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Liz Jaques
Outdoor revenues reached £212.2 million in Q3 2010, up 12.4% year on year, according to new figures from the Outdoor Advertising Association.
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