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Results categorised as Out of Home
24 Apr 2012
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Rosie Merrell
Rosie Merrell, marketing & communications director at Limited Space, says the recent OMC research lays a good foundation for others to explore the findings further and to obtain a deeper understanding of how the medium's influence alters within individual environments...
18 Apr 2012
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Liz Jaques
Mike Baker, CEO of the Outdoor Media Centre, announced the findings of a study conducted for the OMC by ICM Research and On Device Research (ODR) at an event in London this morning.
05 Mar 2012
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Liz Jaques
Kinetic and JCDecaux are launching the UK's first large-scale deployment of NFC technology as all Reading's six-sheet poster sites go interactive in a four week trial.
05 Mar 2012
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David McEvoy
David McEvoy, marketing director of JCDecaux UK, explains why advertising will be very much in the fabric of the building at new train stations in the UK...
02 Feb 2012
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The Media Leader Staff
UK outdoor revenues for the fourth quarter of 2011 rose 1.4% year on year to £256.4m. Total revenue for the full year was £886.3m, up 1% on 2010.
02 Dec 2011
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Julie MacManus
BARB's future focus is on measuring viewing on other devices. It is adding web TV measurement to a further 1000 panel homes next year and this could be the point at which it can start reporting on viewing through laptops and PCs.
28 Nov 2011
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James Whitmore
James Whitmore, managing director of Postar, on the "Filth and the Fury" that could be relevant for electronic trading.
02 Nov 2011
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Liz Jaques
The Outdoor Media Centre has announced that UK outdoor revenues for July to September 2011 reached £214.4 million, up 1.1% year on year. Six out of the last seven quarters have now recorded positive growth.
18 Oct 2011
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Alex Franks
Alex Franks, director at Blyk, looks at location based marketing and the huge potential this has to marketers if used intelligently.
18 Oct 2011
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Dean Wilson
Dean Wilson, UK MD at Active International, looks at the future of the outdoor industry and the impact of digital outdoor on the medium
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