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Results categorised as Out of Home
01 Nov 2012
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Stuart Corke
New out-of-home audience data will be launched by POSTAR on 26 February 2013. The research will cover all outdoor environments and has been developed completely from scratch, with an investment of £19 million over six years by the industry.
31 Oct 2012
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Stuart Corke
EE dominates newspaper pages today and every digital outdoor site in the UK, as part of its £100 million 4G launch campaign.
25 Jul 2012
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Neil Morris
Neil Morris, founder & MD, Grand Visual, says the future looks like it may offer an environment that could nurture the transformation of digital outdoor from a "store forward and loop" medium to a "dynamic data driven" one...
10 Jul 2012
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Richard Simkins
Richard Simkins, convergence business director at Posterscope on the potential of near field communication to revolutionise out of home and mobile advertising, and the pressing need to "close up the knowledge gap"...
26 Jun 2012
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James Whitmore
James Whitmore, managing director at Postar, gives an insight from the FEPE International congress and talks about the old conundrum of short-term return versus long-term effect...
29 May 2012
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Nick Mawditt
Nick Mawditt, global director of marketing and insight at Kinetic Worldwide, says there is a clear willingness among mobile users to interact with brand campaigns (content being main driver of interactivity above brand)...
15 May 2012
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James Davies
James Davies, strategic development director at Posterscope, on the new eco-system developing in the world of Out of Home...
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