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Results categorised as Out of Home
19 Nov 2021
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Ella Sagar
Airbus has broadcast a three-minute video on the Burj Khalifa to showcase its commitment to sustainability.
19 Nov 2021
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Natalia Escribano
Partner content: More media buyers are learning how to implement programmatic OOH and there are more unified standards and measurements coming into place.
15 Nov 2021
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The Media Leader Staff
Ocean's board and management believe the company is "undervalued".
04 Nov 2021
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David Gordon
Rapid and accurate audience measurement is the gold standard of accountability for any medium or media owner - but how possible is it?
26 Oct 2021
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Mike Follett
Ads in one medium work harder if they are primed by previous ads, explains the MD of Lumen Research
07 Oct 2021
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The Media Leader Staff
Hivestack, the out-of-home ad tech company, will soon allow advertisers to bid for DOOH inventory in a similar fashion to display and mobile ad-buying on the open web.
24 Sep 2021
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Ella Sagar
Cadbury is putting an Australian man on an out-of-home billboard to advertise its new chocolate bar Caramilk.
22 Sep 2021
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The Media Leader Staff
Kantar has added out-of-home audience measurement from Route to its TGI consumer survey data platform.
21 Sep 2021
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Ed Mason
Full report available at: Mediatel > Connected > Regional
14 Sep 2021
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Omar Oakes
OOH advertisers are still booking campaigns “very late” due to continued hesitancy in the market and late-booking charges being waived.
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