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Results categorised as Out of Home
15 Mar 2022
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Omar Oakes
Ocean Outdoor has been named as the preferred bidder for the advertising contract for the iconic BFI IMAX in London, subject to contracts being finalised.
14 Mar 2022
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Ella Sagar
UKTV's crime drama channel, Alibi, has launched a special out-of-home (OOH) campaign that encourages passersby to walk around blocks to find the ad's "sweet spot".
01 Mar 2022
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Alistair MacCallum
The challenge the OOH sector now faces is to reach and surpass pre-pandemic levels of growth, writes the CEO of Kinetic.
16 Feb 2022
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Omar Oakes
Ocean Outdoor has received “interest and conditional offers” about a potential sale while revenue recovers with a 44% surge.
20 Jan 2022
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Ella Sagar
Alight Media has launched the UK’s first digital six-sheet (D6) 4k roadside network.
09 Dec 2021
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The Media Leader Staff
The two companies are working on series of activations that couple DOOH with virtual worlds, aimed at driving incremental reach for advertisers.
22 Nov 2021
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The Media Leader Staff
A specialist eyewear brand has claimed to have launched the first ever outdoor ad campaign that is tailored specifically for colour-blind people.
19 Nov 2021
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Ella Sagar
Airbus has broadcast a three-minute video on the Burj Khalifa to showcase its commitment to sustainability.
19 Nov 2021
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Natalia Escribano
Partner content: More media buyers are learning how to implement programmatic OOH and there are more unified standards and measurements coming into place.
15 Nov 2021
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The Media Leader Staff
Ocean's board and management believe the company is "undervalued".
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