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Results categorised as Out of Home
21 Oct 2022
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Ella Sagar
In brief: Transit media network Adverttu has rebranded to Drovo and launched a digital network of 50 'vehicle-topper' screens.
20 Oct 2022
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Ella Sagar
The Media Plan: Pet food brand Lily's Kitchen has leveraged out-of-home, radio, and podcasts to target new Gen Z and Millennial "pet parents" at key times of day.
20 Oct 2022
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Nina Franck
Contextual relevancy is being brought to a mass medium that has always offered creative opportunities for emotional messaging.
19 Oct 2022
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Jack Benjamin
Ad campaigns that begin on out of home are having "nine lives" as they bounce around the social media ecosystem, according to the CEO and founder of MilkMoney.
19 Oct 2022
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The Media Leader Staff
In brief: Battersea Power Station has appointed Ocean Outdoor as its outdoor media partner.
14 Oct 2022
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Ella Sagar
Its total portfolio of digital screens across the UK is now at 1,300 with a digital presence in every city in the top 30.
13 Oct 2022
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The Media Leader Staff
Ad revenue growth for the UK out-of-home industry surged by 79% for the first six months of 2022, latest estimates have shown, as the sector recovers from Covid-19 restrictions.
11 Oct 2022
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Ella Sagar
In brief: Mindfulness campaigner and podcaster Jay Shetty took over Piccadilly Lights digital out-of-home screen with a message for World Mental Health Day.
11 Oct 2022
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Ella Sagar
Over a third of UK media professionals said they had added new budgets to programmatic digital out-of-home.
06 Oct 2022
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Ella Sagar
EA Sports has launched a campaign targeting football fans and gamers by using programmatic OOH to upweight activity against key Premier League match days and stadiums.
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