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09 Sep 2025
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Ellie Hammonds
The strike this week is impacting advertisers running campaigns across the Underground, but effective media planning and flexibility can mean opportunities are still available.
01 Sep 2025
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Ruth Chalisey
Think you know OOH? Think again. Route's new research chief explains the robust measurement that underpins the medium.
28 Aug 2025
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Ellie Hammonds
The first half of the year fell 0.2% while Q2 saw a decline of 1.2%.
28 Aug 2025
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Ellie Hammonds
The media owner has donated £100k of DOOH space for the Designs4Change competition.
22 Aug 2025
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Ellie Hammonds
As OOH continues to evolve, 2025 is shaping up to be a landmark year for format innovation in the UK.
19 Aug 2025
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Maximilian Bashford
The campaign marking Pride 2025 has already appeared in 11 other cities.
14 Aug 2025
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James Parnum
Every media channel is seemingly a Swiss Army knife that can do everything now, but we've forgotten that channels have their own special set of superpowers. Let's look at OOH to understand the problem.
07 Aug 2025
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Maria Iu
The agency turned to propensity modelling to refine its media plan in its ambition to create “emotional and personal relevance”.
01 Aug 2025
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Scott Green
OOH and social are natural allies, working together to bridge offline and online experiences.
25 Jul 2025
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Joel Turner
When was the last time you heard someone talk about an online ad? We need to get comfortable not being able to measure everything and focus on powerful creative messaging.
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