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Results categorised as Out of Home
07 Sep 2023
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Colin Horan
Clear Channel strategist Colin Horan argues turbulent times present a golden opportunity for brands, and broadcast reach is more important now than ever before.
07 Sep 2023
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Euan Mackay
Route Research's general manager Euan Mackay responds to the latest Lumen attention study and asks: does attention need to be grabbed all at once? Or is it as effective built up over time?
06 Sep 2023
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Ella Sagar
Global's commercial agency director shares the biggest turning point in her career and what she would do if she took a year off work.
06 Sep 2023
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David Wilding
Faux OOH could complement Foundational and Special OOH activations, but it’s not quite the same thing in some powerful, if subconscious, ways.
06 Sep 2023
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Jack Benjamin
TV, a traditional lynchpin of ad campaigns, has slipped out of marketers top-ranked media channels this year, falling from third place in 2022 to 12th place in 2023. Meanwhile, consumers say they prefer in-person ad experiences.
05 Sep 2023
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Ella Sagar
Outsmart, the trade body for the OOH advertising industry, found digital and classic revenues grew by 6.1% and 2.4% respectively across H1 2023.
04 Sep 2023
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Omar Oakes
Fake ads are not something we should tolerate unless advertisers own up to them and accept the risks of dishonesty, writes the editor.
01 Sep 2023
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Ella Sagar
Gymbox's brand and marketing director Rory McEntee wrote a column earlier this year about the risk fake ads, good or bad, pose to brands. Then his brand released a fake ad, and there is as yet no response from the gym chain.
30 Aug 2023
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Ella Sagar
Out-of-home media owners need to be "on their guard" in response to a rise of fake ads posing as billboards, one of the UK's biggest outdoor media sellers has warned.
24 Aug 2023
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Jack Benjamin
Denise Turner joins Jack Benjamin and Ella Sagar to discuss developments in ad measurement, the viral success of fake OOH ads, and whether we've yet reached a 'new normal' when it comes OOH viewership.
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