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Results categorised as Out of Home
23 Aug 2023
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Ella Sagar & Jack Benjamin
Global and Transport for London have denied that an ad circulated online and previously reported in The Media Leader, and other publications, is on either of their systems.
22 Aug 2023
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Ella Sagar
Justin Cochrane tells Ella Sagar about Clear Channel Outdoor's aim to become a US-only business, what would be the 'right' buyer for the UK operation, and how out-of-home needs to be more consistent with its message to advertisers.
21 Aug 2023
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Omar Oakes
Fake ads or branded 'fan art' stand a much better chance of going viral when they marry bizarre activations with seemingly real world locations.
14 Aug 2023
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The Media Leader Staff
Jack Benjamin, Omar Oakes and Ella Sagar are back on the podcast this week to analyse some of the industry’s biggest stories.
14 Aug 2023
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Lucy Cutter
Kinetic's head of planning explains how smart city OOH advertising will not only shape the urban landscape of the future, but also offer dynamic, measurable and multichannel opportunities for advertisers.
09 Aug 2023
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Ella Sagar
US-based outdoor media company highlights UK operation for delivering higher margins, a higher degree of digital penetration, and less volatility.
08 Aug 2023
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Ella Sagar
Media salespeople taking part in The Fishbowl interview series explain their views around if selling media in a fragmented landscape has got easier or harder.
02 Aug 2023
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Ella Sagar
Interview: As Ocean Outdoor UK marks 15 years since its first full motion large format digital screen, its UK CEO Phil Hall discusses what's in store for the next 15 years.
31 Jul 2023
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Ella Sagar
Worldwide out-of-home revenue will exceed $40bn for the first time this year, according to the World Out of Home Organization Global Market Index Report.
31 Jul 2023
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Euan Mackay
Route data points to a solid case for extending the time people have to cross the road, with implications for both safety and out-of-home advertising.
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