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Results categorised as Out of Home
29 Sep 2023
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Euan Mackay
Route Research's general manager explains how brands can make the most of the commercial opportunity around the spectators of the Women's Super League.
27 Sep 2023
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Ella Sagar
Alight Media's managing director shares how he wanted to be an artist when he was younger and what clients are most excited about at the moment.
20 Sep 2023
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Ella Sagar
The Guardian has launched its "biggest European campaign" to reinforce its three-year strategy and coincide with the digital launch of The Guardian Europe.
18 Sep 2023
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Ella Sagar
The ad campaigns for four car brands use Automated Number Plate Recognition to trigger dynamic digital ads in real-time.
15 Sep 2023
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Ella Sagar
Fake out-of-home ads could potentially infringe on intellectual property and trademark legislation, according to specialist advertising lawyers.
13 Sep 2023
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The Media Leader Staff
What does a former TOWIE star, industry royalty and a Love Island contestant-turned-influencer have in common?
12 Sep 2023
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Ella Sagar
UK advertisers plan to increase spend on programmatic digital out-of-home by an average of 31% in the next 18 months, JCDecaux's tech platform has found.
12 Sep 2023
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Ella Sagar
The UK out-of-home industry dedicated £411m of its ad revenues to public services, infrastructure, communities and employees in 2021, new figures have shown.
07 Sep 2023
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Jack Benjamin
Kantar's Jane Ostler sits down with host Jack Benjamin to unpack the findings from Kantar's Media Reactions 2023 report.
07 Sep 2023
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Colin Horan
Clear Channel strategist Colin Horan argues turbulent times present a golden opportunity for brands, and broadcast reach is more important now than ever before.
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