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Results categorised as Out of Home
14 Dec 2023
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Ella Sagar
Breast cancer charity CoppaFeel! has partnered with media company Amaliah to develop a campaign "tailored to the Muslim community".
13 Dec 2023
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Ella Sagar
The popular, high-tech outdoor venue's commercial director shares what he would change about dealing with media agencies and when he failed the hardest.
12 Dec 2023
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Artjom Jekimstev
Fake advertising has a limited shelf life. Be bold with your OOH this winter.
12 Dec 2023
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Ella Sagar
What were the top innovations and debates in out-of-home this year?
05 Dec 2023
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Ella Sagar
Outsmart, the OOH trade body, found Q3 2023 advertising revenue was up 4.9% compared to Q3 2019, the first time this has been higher for a corresponding quarter pre-pandemic.
04 Dec 2023
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Jack Benjamin
WPP's GroupM has maintained its global ad-revenue growth estimate at 5.8% to $889bn in 2023 but predicts a slight growth slowdown next year.
27 Nov 2023
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Ella Sagar
The Attention Council's CEO Andy Brown's recent column on attention prompted several responses from media research leaders.
23 Nov 2023
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Ella Sagar
Audience data company Samba TV has partnered with "omnichannel" ads company Hawk to offer agencies and advertisers insights into geographic targeting and incremental reach across multiple media channels.
16 Nov 2023
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Ella Sagar
The Media Plan: We explore the strategy behind the People's Postcode Lottery's new campaign that features a collaboration from rival broadcasters ITV, Channel Four and Sky.
15 Nov 2023
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Ella Sagar
The outdoor specialist's commercial director shares what has changed in conversations with clients and his first paid job.
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