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Results categorised as Out of Home
26 Jan 2024
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Ella Sagar
Combining OOH on the Tube with large-format roadside digital screens has incremental impact on brand and performance outcomes, particularly for luxury buyers, according to new research.
25 Jan 2024
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Nina Franck
Everything in digital can be measured and this abundance of measurement gives marketers a feeling of control. But we have forgotten the basics of marketing that still apply today.
25 Jan 2024
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Maria Iu
UK adspend expected to be up 5.9%, compared with 3.9% in October’s Expenditure Report.
24 Jan 2024
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Ella Sagar
City Outdoor's managing director shares how the oldest form of advertising is evolving and her three dream dinner guests.
23 Jan 2024
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Ella Sagar
The media owner has appointed Christopher Samsinger as Germany CEO.
19 Jan 2024
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Ella Sagar
Deal takes Leeds-based OOH media owner 75Media's inventory to over 500 sites.
18 Jan 2024
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Ella Sagar
Q4 2023 net increase represented 11th consecutive quarter of growth, according to the IPA’s latest update.
17 Jan 2024
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Ella Sagar
Anamorphic 3D format and 3DOOH At Scale technology allow advertisers to use 3D at scale.
17 Jan 2024
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Ella Sagar
BlowUp Media's UK sales director talks about his first job in defence exhibitions and having flexibility in decision-making.
15 Jan 2024
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Steve Taylor
We need to bring back the generalist to properly serve clients as AI streamlines previously labour-intensive processes, argues VCCP Media's joint chief strategy officer.
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