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Results categorised as Opinion
14 Aug 2023
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Richard Shotton
Partner content: Ready to make a big impact? Incorporate cinema advertising into your launch campaign to boost brand perception and leave a lasting impression on your audience.
11 Aug 2023
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Stephen Arnell
Stephen Arnell examines the UK trend for antipodean imports and looks ahead to the the return of Neighbours on Amazon's Freevee.
10 Aug 2023
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Robert Webster
We need a system where the company who pays for bad actors that proliferate with fraud must take responsibility.
09 Aug 2023
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Raymond Snoddy
Until recently, the regulator was sitting on its hands when it should have been active in punishing sitting Conservative politicians for hosting GB News and TalkTV programmes.
09 Aug 2023
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Dan Keefe
The most effective modern brand campaigns are powered by two things: clever use of technology and a powerful expression of personality.
07 Aug 2023
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Omar Oakes
TikTok is not simply a substitute of viewers' attention from traditional media formats. The rise in demand for 'snackable' content presents a much bigger cultural shift, writes the editor.
03 Aug 2023
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Tony Mattson
Strategy Leaders: Retailers, it's time to connect with your customers, become more personal, embrace sustainability, and infuse creativity into your brand, writes Havas Media UK's head of strategy.
01 Aug 2023
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Kirstie McDermott
The Media Leader Jobs: Body doubling can help creative professionals overcome the negative effects of procrastination and build accountability.
31 Jul 2023
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Euan Mackay
Route data points to a solid case for extending the time people have to cross the road, with implications for both safety and out-of-home advertising.
31 Jul 2023
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Omar Oakes
100% Media 0% Nonsense: GB News is right to complain about abuse against is commercial chief and advertisers should remember why media neutrality matters. But its silence over the Dan Wootton allegations is surprising, writes the editor.
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