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Results categorised as Opinion
09 Oct 2023
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Omar Oakes
100% Media 0% Nonsense: If the idea of having an elephant at a media conference doesn't make sense, it's perfect. Because the trends we've seen lately in tech and media shouldn't make sense either.
05 Oct 2023
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Justin Sampson
Barb is considering a move to second-by-second reporting as the standard for UK TV audience measurement, reveals CEO Justin Sampson.
05 Oct 2023
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Simon Carr
Strategist Simon Carr thinks big and looks at how brands might deliver experiences that transcend the ordinary.
04 Oct 2023
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Raymond Snoddy
GB News needs to decide if it wants to play by the rules and actually be a regulated, licensed broadcaster. And Ofcom needs to expedite its investigations, lest it continue to look timid.
03 Oct 2023
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Rachel Peace
Hearts & Science's UK MD shares her experience of dyslexia and offers advice on how to move beyond its perceptions.
03 Oct 2023
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Jan Gooding
Brands operate in the real and online worlds, and how they choose to represent and portray women and who they associate their values with is very telling.
02 Oct 2023
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Omar Oakes
It's a sad day as I'm closing my Twitter account a year after Elon Musk took charge, writes the editor. But every clown has a silver lining.
02 Oct 2023
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Srini Ka
CTV and FAST players need to take three crucial steps to make the burgeoning medium more appealing to advertisers.
29 Sep 2023
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James Kirkham
Services like Spotify and Netflix need to be more than just a seamless convenience and one-click utility.
29 Sep 2023
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Euan Mackay
Route Research's general manager explains how brands can make the most of the commercial opportunity around the spectators of the Women's Super League.
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