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Results categorised as Opinion
13 Feb 2024
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Nicola Kemp
Women in media, could you possibly share your opinion? But only if you have time, sorry to bother you, no worries if not, thanks so much in advance.
12 Feb 2024
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Omar Oakes
Omar Oakes doesn't get why some parts of the media industry have systems for pre-approving what ads are fit to publish when others don't.
12 Feb 2024
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Sam Olive
Amid a confusing variety of metrics to measure video, encounters help us understand a customer's holistic media experience that is based on receptivity.
09 Feb 2024
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Audrey Danthony
Super Bowl advertising generates a huge amount of energy that results in high emissions. Here are seven ways that brands can reduce the carbon cost of their campaigns.
08 Feb 2024
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Amy Williams
Brands need ways to forge close connections with audiences without cookies, so let's not overlook the common denominators that unite people.
07 Feb 2024
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Raymond Snoddy
Media organisations should spend more time listening to their journalists rather than trying to influence what they do.
07 Feb 2024
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Matt Hill
The latest buoyant UK adspend figures show some strange trends that could have a profound influence on the future of advertising.
06 Feb 2024
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Kim Lambert
Brands have a responsibility to create a sense of belonging for consumers during a cost-of-living crisis that is impacting people's mental health.
06 Feb 2024
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Brian Jacobs
SOV no longer represents the majority of a brand’s communication focus. Drawing conclusions from it can be highly misleading.
06 Feb 2024
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Katrina Urban
Redundancy, global conflicts and hybrid working are just some of the challenges that require refreshed training solutions — and it starts with better mental wellness.
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