SEARCH
Results categorised as Opinion
14 Feb 2024
|
Raymond Snoddy
While Piers Morgan's YouTube move could be an experiment for News UK, Tucker Carlson showed the dangers of unscrutinised content.
13 Feb 2024
|
Clara De Rosa
A head of TV understands the advantages of each type of "TV" and can help advertisers navigate this time of convergence.
13 Feb 2024
|
Nicola Kemp
Women in media, could you possibly share your opinion? But only if you have time, sorry to bother you, no worries if not, thanks so much in advance.
12 Feb 2024
|
Omar Oakes
Omar Oakes doesn't get why some parts of the media industry have systems for pre-approving what ads are fit to publish when others don't.
12 Feb 2024
|
Sam Olive
Amid a confusing variety of metrics to measure video, encounters help us understand a customer's holistic media experience that is based on receptivity.
09 Feb 2024
|
Audrey Danthony
Super Bowl advertising generates a huge amount of energy that results in high emissions. Here are seven ways that brands can reduce the carbon cost of their campaigns.
08 Feb 2024
|
Amy Williams
Brands need ways to forge close connections with audiences without cookies, so let's not overlook the common denominators that unite people.
07 Feb 2024
|
Raymond Snoddy
Media organisations should spend more time listening to their journalists rather than trying to influence what they do.
07 Feb 2024
|
Matt Hill
The latest buoyant UK adspend figures show some strange trends that could have a profound influence on the future of advertising.
06 Feb 2024
|
Kim Lambert
Brands have a responsibility to create a sense of belonging for consumers during a cost-of-living crisis that is impacting people's mental health.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer