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Results categorised as Opinion
15 Oct 2024
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Nicola Kemp
The collective experience of women returning from maternity leave is an act of corporate negligence, with devastating impacts on women’s careers and the media industry.
14 Oct 2024
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Scott Tieman
Amid a rapidly changing search and AI landscape, here are four strategies that marketers should adopt to ensure they're ready for this new frontier.
11 Oct 2024
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John Clarvis
In the first of a three-part series, The Kite Factory's John Clarvis explores the concept of social identity and the media’s role in perpetuating extreme behaviours.
09 Oct 2024
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Josh Gornell
Recent data suggests brands may be spending too much on social. But paid social isn't performing badly — quite the contrary. The key lies in understanding how and when to use it.
09 Oct 2024
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Raymond Snoddy
The biggest question of all, if Dovid Efune succeeds in his bid for the Telegraph, is the extent to which the newspapers will have editorial independence.
08 Oct 2024
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Justin Sampson
Isba has beta-launched Origin without Barb data and is delivering data that doesn’t meet MRC standard. Why is the industry risking more friction and higher costs?
08 Oct 2024
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Jan Gooding
As misogyny surges in the online space, here is how some women have tackled the tsunami of abuse to ensure their voices are heard.
08 Oct 2024
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Kara Osborne
Carers are leaving our industry in droves. We must take action now: let's start with understanding the contribution that carers bring to the workplace, while increasing representation and giving proper support to employees.
08 Oct 2024
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Omar Oakes
If network agencies run their business like supermarkets, their double-digit margins are unsustainably high, writes the editor-in-chief.
07 Oct 2024
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Stephen Arnell
As Sky sues Warner Bros Discovery over its refusal to partner on the upcoming Harry Potter series, is the UK broadcaster potentially facing its Götterdämmerung?
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