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Results categorised as Opinion
24 May 2024
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Nick Graham
Challenges that will shape its future include the need to simplify the offering, retailer consolidation and building infrastructure that connects the physical and the virtual.
23 May 2024
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Graham Swallow
Video is heading down two paths: a short vertical market, where content is produced at low cost and driving vast engagement, and a premium long-form market that can be effectively monetised.
23 May 2024
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Donna Sharp
There is real power in what financial institutions know about their customers and serious potential in how this can be used to benefit shoppers, especially in conjunction with retail media networks.
23 May 2024
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Chris Herbert-Lo
It’s a media planner's job to understand a client’s business, diagnose problems and find answers to them. Imagine doing all that work, only to find the solution had been picked before they started.
22 May 2024
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Marko Johns
Individual-level targeting might seem like the best option, but change is inevitably coming and clinging to the past will only become more costly, complex and risky for advertisers.
22 May 2024
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Raymond Snoddy
Ofcom could well impose a hefty fine to show it means business, but when? And will it prevent further breaches? Much depends on when the election takes place.
21 May 2024
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Amanda Kavanagh
An employer that shows an understanding of sleep deprivation — and not just for parents and babies — will cultivate a culture of loyalty and engagement.
21 May 2024
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Stefanie Daniels
Community circles encourage connection, understanding and support in the workplace and help people thrive. Here's how to get started.
21 May 2024
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Emma Newman
We must define what success in workplace equity looks like and create accountability through measurement to help us achieve those goals.
20 May 2024
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Omar Oakes
Lack of sporting competition creates the deadliest form of cancer for live TV: it’s become boring, writes the editor-in-chief.
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