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Results categorised as Opinion
02 Jul 2024
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Phoebe Dixon
One year on from the birth of Threads, brands are still unsure whether they should be on the site. 26PMX unpacks some reasons why it's worth getting involved.
02 Jul 2024
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Jan Gooding
Our industry understands the importance of symbols. In an increasingly hostile climate towards LGBTIA+ people, it's alarming that some brands are reverting to the original Pride flag to consciously exclude others.
01 Jul 2024
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Peter Wallace
Attention data can be used to cross-pollinate a variety of digital ad opportunities and improve creative execution, but many brands haven’t been deploying attention data the right way.
27 Jun 2024
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Phil Rowley
AI might push us to be more original and force us to place more value on striving to invent or deliver the never-seen or never-heard to avoid competing with machines.
26 Jun 2024
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Raymond Snoddy
Until this week, there has been a B-shaped hole in election campaigns, manifestos and media coverage. What does that mean for the future government?
25 Jun 2024
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Stephen Bullivant
Apart from the Cannes Lions, our industry is full of networking events with free-flowing alcohol. Sober Media Network advises on how to navigate these situations.
25 Jun 2024
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Marion Cardona
The rise of AI can add to the industry’s bloated emissions, while in the short term there’s a danger that we’re losing time at a critical moment in the climate crisis.
25 Jun 2024
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Nicky Harris
Strong community bonds create healthier workplace cultures. So how do we collectively do this for the industry's greater good?
24 Jun 2024
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Julian Petley
In an excerpt from a new book on the media’s role in the general election, Julian Petley asks whether the way Ofcom has addressed criticisms of its policy of allowing politicians to present on GB News augurs badly for how the channel will cover the vote.
21 Jun 2024
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Jem Lloyd-Williams
This year’s Media Lions received 1,888 entries, from which 60 Lions were awarded by the jury. Jem Lloyd-Williams, CEO of Mindshare UK and one of the judges, discusses some of the key trends.
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