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Results categorised as Opinion
17 Mar 2010
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Raymond Snoddy
Raymond Snoddy asks if it is too late for ITV's new chairman Archie Norman to overturn Michael Grade's decision to dump regional news.
17 Mar 2010
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Neil Perkin
Neil Perkin, founder of Only Dead Fish, gives "ten very practical reasons why content producers of all kinds should be putting social at the centre of what they do"...
16 Mar 2010
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Caroline Foster Kenny
Caroline Foster Kenny, chief client officer, global, MEC, looks at how brands will have to deal with a new level of consumer engagement when the market has returned to its pre-downturn level.
10 Mar 2010
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Raymond Snoddy
Raymond Snoddy wonders if the media can turn around the coming general election, and if so, whether Murdoch has lost his normal touch. "By coming out so early and so ostentatiously for Cameron, The Sun may have indulged in a little premature political ejaculation" ...
10 Mar 2010
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Alex Rahaman
In the first of a new series of Media Playground Thought Leadership pieces, Alex Rahaman, director of mobile at Unanimis, says what we learn from our experiences online can help maximise the potential of mobile.
10 Mar 2010
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Dean Baker
Dean Baker, head of JWT Entertainment at JWT London, explains how to achieve the Holy Grail of successful branded content.
03 Mar 2010
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Toby Beresford
Toby Beresford, commercial director for London creative agency Nudge Social Media, says Facebook Credits could change the way we view micropayments.
03 Mar 2010
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Raymond Snoddy
Raymond Snoddy on the BBC's "beautifully crafted" Strategic Review, designed "to give critics as few grapple holds as possible".
24 Feb 2010
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Raymond Snoddy
Raymond Snoddy on FaceTime, the newly launched marketing body for the 'multi-billion pound live events industry' that has "been born into an overcrowded world of media marketing agencies with multi-million research budgets and all saying Me, Me, Me simultaneously"...
22 Feb 2010
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Ed Keller
Ed Keller, CEO of the Keller Fay Group, explains why word of mouth and advertising are not at odds with each other but instead go hand in hand...
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