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Results categorised as Opinion
04 Aug 2010
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Raymond Snoddy
Raymond Snoddy on Adam Crozier: He "is making many of the right noises, but as the management manual would say, he now has to deliver - and history is not on his side..."
03 Aug 2010
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Jim Marshall
In his latest column, Jim Marshall talks airtime sales rules; the realities of buying and selling; CRR; and Polish humour...
30 Jul 2010
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Liz Jaques
Carat's Steve Hobbs and ISBA's Bob Wootton speak out against Ofcom's airtime sales ruling.
27 Jul 2010
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Katherine Page
Katherine Page, technical consultant for the National Readership Survey, explains how British quality newspapers have shown a remarkable ability to evolve and fulfil their unique role in the media landscape.
27 Jul 2010
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Andy Cocker
There's been no shortage of informed comment and speculation recently about what Google are planning to do with their latest acquisition - Invite Media.
26 Jul 2010
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Andy Marrs
Andy Marrs, head of audience insight at IPC Media, explains that 'it's clear that for today's 'Self Conscious Shopper' brands need to work harder; being 'known' alone is no longer enough.'...
22 Jul 2010
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Stuart Mcdonald
Stuart McDonald, head of insight and trade marketing at News International, aims to convert the few remaining fence sitters: "If you're reading this unsure as to whether you should subscribe to IPA TouchPoints, permit me to provide you with some guidance"...
21 Jul 2010
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Raymond Snoddy
Raymond Snoddy on News International's adventures in online with SunTalk and the Times paywall.
20 Jul 2010
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William Cooper
TV Everywhere is a proposal from pay-television service providers to extend access for authorised subscribers to premium programming over the internet.
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