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Results categorised as Opinion
14 Oct 2009
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Terry Hunter
Terry Hunter, managing director of CyberDMG, thinks brands should consider investing more in improving their ecommerce websites before driving traffic to them ...
14 Oct 2009
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Raymond Snoddy
England v Ukraine's 500,000-strong audience will no doubt have pound signs dancing around internet entrepreneurs eyes, but lonely monks in their cells viewing on laptops doesn't really cut it, according to Raymond Snoddy ...
08 Oct 2009
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Raymond Snoddy
Editor James Harding's quick step - removing a traditional slice of humour from The Times - gets a ZERO from media judge Raymond Snoddy ...
08 Oct 2009
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Raymond Snoddy
More than a triumph of hope over experience, the re-born Jazz FM is an example of ignoring previous commercial failure and using digital technology to reach significant audiences. Could others do the same, asks our weekly columnist Raymond Snoddy ...
07 Oct 2009
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Jim Marshall
Desperate circumstances require desperate action says Jim Marshall, chairman of the IPA Media Futures Group, of the Evening Standard's plans ... but there are a host of other media sectors and media owners who really need to get their head out of their ... too!
07 Oct 2009
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Simon Rees
Simon Rees, founder of Digital Planet, looks at what the media industry can do to support a more sustainable future ...
30 Sep 2009
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Raymond Snoddy
Our weekly columnist Raymond Snoddy on the latest IAB figures putting online adspend ahead of TV for the first time.
30 Sep 2009
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Mark Eaves
Mark Eaves, managing director at Drum PHD, looks at the potential of product placement...
28 Sep 2009
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Patrick Mills
Investment in learning and development in a downturn doesn’t have to be costly says Patrick Mills, director of professional development at the IPA…
23 Sep 2009
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Duncan Graham
Duncan Graham, customer services director at Callcredit Marketing Solutions, on the importance of using the best tools available to communicate with consumers.
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