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Results categorised as Opinion
16 Dec 2009
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Raymond Snoddy
Raymond Snoddy considers the marketing and PR lessons to be learned from the Tiger Woods story.
16 Dec 2009
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Paul Frost
Paul Frost, head of strategy at Positive Digital, looks at the power of Twitter.
15 Dec 2009
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Greg Grimmer
In his latest monthly column Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, looks past the pessimism of this year's economic downturn and delivers three "good news predictions" for the coming year.
09 Dec 2009
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Jim Marshall
Jim Marshall says that this year was one of unfulfilled promises, notable mainly for a lack of urgency on the part of various regulators.
09 Dec 2009
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Raymond Snoddy
Raymond Snoddy wonders if grabbing the commercial radio industry by the balls and giving a hard twist will pay-off in the quest to go digital.
09 Dec 2009
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Ed Kershaw
To coincide with today's MediaTel Group 'Future of Mobile' seminar, Nielsen's Ed Kershaw discusses the mobile market and the success of the mobile internet.
03 Dec 2009
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Joanna Wood and Paul Maskell
Our latest research piece from Ipsos MediaCT asks if 3D TV will really take-off.
02 Dec 2009
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Iain Chapman
Iain Chapman, sales director, Ocean Outdoor, takes a look back at 2009 and tells us what to expect from outdoor next year.
02 Dec 2009
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Raymond Snoddy
Raymond Snoddy on News Corp's problems with geeks bearing gifts and the true cost of giving news away.
30 Nov 2009
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Hamish Pringle
Hamish Pringle, director general of the IPA, explains what defines a top advertising, media and marketing brain and what makes the high-achievers in 'Adland' tick ...
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