SEARCH
Results categorised as Opinion
24 Feb 2010
|
Raymond Snoddy
Raymond Snoddy on FaceTime, the newly launched marketing body for the 'multi-billion pound live events industry' that has "been born into an overcrowded world of media marketing agencies with multi-million research budgets and all saying Me, Me, Me simultaneously"...
22 Feb 2010
|
Ed Keller
Ed Keller, CEO of the Keller Fay Group, explains why word of mouth and advertising are not at odds with each other but instead go hand in hand...
17 Feb 2010
|
Raymond Snoddy
Raymond Snoddy returns from this morning's 'The internet comes to TV' seminar and says "more television and video on ever more devices has got to be a good thing. Hasn't it?"
17 Feb 2010
|
Antony Miller
Antony Miller, head of media development at Royal Mail, on how neuroscience can uncover hidden insights into the way the brain processes brand messages.
10 Feb 2010
|
Raymond Snoddy
This week has seen the sale of GMG's regional titles to Trinity Mirror and the forced sale of some of BSkyB's stake in ITV. Raymond Snoddy comments on the "sadness and eloquence" of the deals.
09 Feb 2010
|
Greg Grimmer
In his latest monthly column Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, questions the world of advertising and his humble place within it...
03 Feb 2010
|
Jim Marshall
Jim Marshall: The mobile phone is about to have a revolutionary impact on all forms of human communications, providing real convergence and potentially harnessing the power of all the advertising media in one place and more.
03 Feb 2010
|
Raymond Snoddy
Newsline columnist Raymond Snoddy wonders why the BBC Trust is "probably doomed" - for no good reason at all - when overall it has done exactly what it was set up to do ...
03 Feb 2010
|
Cameron Yuill
Cameron Yuill, CEO of AdGent 007, predicts that 2010 is "going to be an amazing break out year in which all our 'experiments' with social and real time media become permanent fixtures"...
27 Jan 2010
|
Raymond Snoddy
Newsline columnist Raymond Snoddy explains why The Guardian "can't see the point of choking off digital growth in return for the relatively modest sums that they believe pay walls would produce" ...
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer