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Results categorised as Opinion
02 Nov 2010
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Marnie Virdee
Marnie Virdee, head of sales operations at talkSPORT, explains why last week's RAJAR release wasn't an "artificial blip"; what talkSPORT is doing to help commercial radio compete on a level playing field; and how the station copes with not having "the same deep pockets of the BBC" when it comes to sports rights...
02 Nov 2010
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Jim Marshall
Jim Marshall questions i's positioning and cover price; and wonders whether newspapers are facing a daunting challenge if futurist Ross Dawson's prediction that the UK newspaper industry will be extinct by 2020 is to be believed...
01 Nov 2010
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Simon Andrews
In the latest Mobile Fix, Simon Andrews, founder of the full service mobile agency addictive!, says a "smart mobile strategy is all about finding the right balance between richness and reach"...
01 Nov 2010
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James Smythe
James Smythe, managing director of Culture of Insight, says with research budgets being endlessly trimmed, too many "quicker and dirtier" research studies have as much chance of being destructive as useful...
01 Nov 2010
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Chris Whitson
In an industry whose very survival depends on the quality and quantity of top young talent it can attract, SFW's Chris Whitson suggests we may be focusing our attentions where it is already too late to make a real difference...
29 Oct 2010
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Claire Sowerby and Cate Connolly
Universal McCann London's Claire Sowerby and Cate Connolly say the current VoD market provides the ideal opportunity for advertisers to innovate and differentiate...
29 Oct 2010
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Roger Gane
In response to Neil Mortensen's media measurement article, Roger Gane, research director at RSMB, says single-source media measurement won't emerge...
28 Oct 2010
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James Cridland
James Cridland, a radio futurologist, says "extra" is beginning to be the theme of the quarterly RAJAR radio audience figures...
27 Oct 2010
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Helen Keable
Helen Keable, investment director at Manning Gottlieb OMD, wonders whether we have been temporarily dazzled by the bright lights of "scale" and lost sight of why we really value local radio...
27 Oct 2010
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Raymond Snoddy
Raymond Snoddy thinks the launch of i is one sign of a new confidence in print... "The hangdog look has gone and there is mounting evidence that advertising will continue to return - as long as the government doesn't manage to engineer a double-dip recession".
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