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Results categorised as Opinion
05 May 2010
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Dollywagon
Dollywagon's latest network analysis of hash tag usage on Twitter during the current General Election raises some interesting questions.
05 May 2010
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Raymond Snoddy
Raymond Snoddy on the success of publishing company Pearson and its chief executive, Dame Marjorie Scardino.
05 May 2010
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Peter Charlton
Peter Charlton, UK Sales Director at CBS Outdoor, on how the rise of digital has created a world of real-time interaction where consumers are no longer mere targets of advertising messages.
30 Apr 2010
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Matt Fiorentino
Visible Measures: "Online video adds an extra dimension to political theater, highlighting the good, magnifying the bad, and amplifying the embarrassing"...
28 Apr 2010
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Raymond Snoddy
Raymond Snoddy on how the media is changing the UK's political landscape. "The British system has been changed for ever by the power of communication."
27 Apr 2010
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Jason Goodman
Jason Goodman, CEO at Albion, on how political advertising's failure to capture popular sentiment around the coming election led to the creation of the 'Slapometer'.
26 Apr 2010
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Chris Williamson
Chris Williamson, chief economist at Markit and author of the IPA/BDO Bellwether Report - the quarterly survey of marketing expenditure - gives his take on the latest findings published last week, and on the economic outlook in general.
21 Apr 2010
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Raymond Snoddy
Raymond Snoddy says that the arrivals of Archie Norman and Adam Crozier have been marked by an auspicious turn in ITV's fortunes ...
21 Apr 2010
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Stephan Noller
In our latest Media Playground Thought Leadership piece, nugg.ad CEO Stephan Noller describes three areas that will define behavioural targeting in the near future.
21 Apr 2010
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Emilie Carson
Emilie Carson, media director at more2, says that partnering with experts and making the the most of your data could see your business reaping the rewards.
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