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Results categorised as Opinion
07 Mar 2025
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James Longhurst
We want to keep recognising women who are changing the industry — influencing, leading and driving positive disruption in media.
06 Mar 2025
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James Chandler
It's time to abandon a fixation with channels in favour of a content-led approach — and prepare for a future where end-to-end solutions are the norm. The definitions and techniques that have dominated marketing practices are becoming obsolete.
06 Mar 2025
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David Styles
In a shifting landscape, marketers need to think about more than just where their social media activity appears. Proper governance is critical to reputational success.
05 Mar 2025
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Raymond Snoddy
What happened with the children of Gaza documentary is not an example of bias but of a failure of editorial systems or BBC bureaucracy — or both. There must be no repeat of the Balen Report saga.
04 Mar 2025
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Jan Gooding
We live in a Wonderland kind of world in which an opinion is treated as if it is fact. We should all agree on the need to know true facts versus strongly held opinions — and how to tell the difference.
03 Mar 2025
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Sedat Polat
Many brands still see retail media primarily as a performance channel focused on driving conversions. But it can help advertisers drive incremental reach and increase brand equity.
03 Mar 2025
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Julie Selman
As advertisers navigate an evolving media landscape, where there are challenges like brand safety, measurement or content quality, streaming TV will become an invaluable channel to leverage.
27 Feb 2025
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Simeon Adams
As an industry, we are obsessed with efficiency. But what if the creation of brilliant ideas requires large dollops of inefficiency — the mull, the stare into space, the browse?
26 Feb 2025
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Raymond Snoddy
The entire newspaper sector — along with the wider creative industry — has come together to fight for proper copyright. Don't let history repeat itself.
26 Feb 2025
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Bobi Carley
From Isba's discussions with member steering groups, we found there were common threads that ran through all of their concerns. So let's tackle these challenges together.
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