SEARCH
Results categorised as Opinion
24 Jan 2012
|
Steve Cox
Steve Cox, marketing director of JCDecaux Airport, explains why media research has to be smart and persuasive insight, communicated in a simple way if it is to be useful and get used...
23 Jan 2012
|
David Brennan
I attended the always lively and entertaining 'The Year Ahead' event hosted by MediaTel Group last week, where we were once again entertained, informed, inspired and challenged by the predictive powers of Ray Snoddy and Torin Douglas, the Mitchell and Webb of media punditry.
20 Jan 2012
|
Paper Boy
So 2011 was the year of newspapers… and with the Leveson inquiry and police investigations continuing, it is hard to see "Hackgate" being off the news agenda.
20 Jan 2012
|
Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, on Apple's new iBooks 2, Amazon, New TV, branded utility and SOPA...
20 Jan 2012
|
Steve Smith
Steve Smith, head of thought leadership at SMV Group, says mixed retail results highlight the need for supermarkets to carefully navigate the emerging multi-channel retail world...
18 Jan 2012
|
Jim Marshall
As an industry verteran, Jim Marshall believes there is no comparison with the past when assessing the expertise and service offered by today's agencies. If only competition drove everyone in the same way...
18 Jan 2012
|
James Grant
James Grant, UK country manager at VINDICO, explains why he thinks 2012 will be the year of connected TV, technology and formats, and premium content...
18 Jan 2012
|
Raymond Snoddy
Raymond Snoddy says year after year Deloitte has taken the unfashionable course of highlighting the enduring power of network television while at the same time emphasising the wonders of modern technology. Until now at least they have not been embarrassed by their forecasts...
18 Jan 2012
|
Geoff Copps
2011 was a monumental year. But where will we find the most captivating moments of 2012 and why should advertisers take note? Geoff Copps, research & analysis manager at Telegraph Media Group, explores...
16 Jan 2012
|
Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, on last week's CES, connected TVs and Sky's new deal with Zeebox...
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer