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Results categorised as Opinion
20 Jun 2025
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Richard Bon
Some clear creative trends have emerged from this week's Outdoor Lion winners, while the medium is growing in prominence alongside retail media.
19 Jun 2025
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Townsend Feehan
IAB Europe responds to criticisms of the use of 'consent or pay' models and argues that publishers must be entitled to determine their own business models.
18 Jun 2025
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Raymond Snoddy
It's harder to argue against the Centre for Media Monitoring report, which says the BBC is "constructing a moral universe where Israeli suffering is inherently more tragic".
17 Jun 2025
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Katrina Urban
It's been a challenging year so far and it will have undoubtedly affected our mental wellness. Ask yourself and your team these four important questions.
17 Jun 2025
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Mike Shaw
For brands, the combination of retail media and streaming allows them to move across the funnel to reach consumers earlier.
16 Jun 2025
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Omar Oakes
If the job of running an agency holding company has become performative, constrained and algorithmic, why pretend it requires a human?
13 Jun 2025
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Michael Bensley
Not only does cinema provide a real-life canvas for memes, it has the power to unify brands, industries and platforms.
12 Jun 2025
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Anna Sampson
During Carers Week, let's seek more awareness, support and guidance for those with caring responsibilities. Here's where to start.
11 Jun 2025
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Raymond Snoddy
The Beeb is facing accusations that it is altering content to win over Reform voters. At a time when there was never a greater need for proper journalism, the BBC cannot make another serious misjudgement.
11 Jun 2025
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Sarah Lewis
Capitalising on CTV will enable brands to spread their wings beyond the saturated space of social and democratise the region's digital ecosystem.
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