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Results categorised as Opinion
27 Jun 2025
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Elie Kauffmann
Conversations around audio matured along the Croisette year as brands and agencies increasingly recognised the opportunities in digital audio.
26 Jun 2025
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Dan Clays
Dan Clays, CEO of Omnicom Media Group for the EMEA region and president of this year’s Media Lions, takes us inside the judging process and finds a changing industry with expanding opportunity for media.
26 Jun 2025
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James Chandler
Cannes attendees were both excited by and terrified of the impact AI could have on our industry. How should we manage those two opposing emotions?
26 Jun 2025
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Lucy Irving
ITV set out to explore how young people really watch TV. What we uncovered about TV’s cultural role in the UK was even more surprising.
25 Jun 2025
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Emily Roberts
Sustainability took a backseat role at Cannes this year when it should have been a headline topic.
25 Jun 2025
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Raymond Snoddy
As Reform rises in the polls and GB News becomes a legitimate competitor to news broadcasters, UK media must not repeat the same mistakes as the Americans.
24 Jun 2025
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Sara Tate
Amid the AI hype, one thing hasn’t changed: clients want growth. Let's remember the fundamental laws of advertising and marketing best practice have not changed.
24 Jun 2025
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Lisa Morgan
Our young talent is lacking the foundational thinking that turns a media planner into a strategic partner. We are all responsible for nurturing a generation to think, not just do.
23 Jun 2025
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David Beaton
MMMs' rise in prominence has been accompanied by some misleading criticisms. Allow me to dispel some of these and work out how to build better models.
20 Jun 2025
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Lewis Boulton
The Lionesses ended 56 years of hurt by bringing football home. Keeping it here will need advertisers harnessing their growing fanbase to help foster the next golden generation.
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