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Results categorised as Opinion
15 Aug 2025
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Matt Allfrey
As search evolves rapidly in the age of LLMs, here are five steps for marketers to future-proof their discovery strategy.
15 Aug 2025
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Helen Johnson
The incoming LHF TV and online ban offers brands an opportunity to be more innovative with their creative, trial new channels and rethink their media strategies.
14 Aug 2025
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James Parnum
Every media channel is seemingly a Swiss Army knife that can do everything now, but we've forgotten that channels have their own special set of superpowers. Let's look at OOH to understand the problem.
13 Aug 2025
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Raymond Snoddy
Israel must be made to provide proof for its claims. A journalist's job is to speak for the silent and not accept anything at face value.
13 Aug 2025
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Jasmine Presson
We might soon treat high-performing organic content as searchable assets and marketers may need to reframe how they evaluate performance. The walls are coming down.
12 Aug 2025
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Bart Van Utterbeeck
Deployment in Peru has provided valuable learnings and more collaborative work is now being done to address other challenges in order for DVB-NIP to reach its full potential.
12 Aug 2025
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Nicola Kemp
By glorifying the summer juggle, we sidestep the fact that the media industry still spends women’s time like it's an infinite resource.
12 Aug 2025
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Graham Swallow
Any improvements in measurement should be welcomed. But what if Barb's development does more harm than good? Does reporting on just 200 channels actually say anything?
11 Aug 2025
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Heather Dansie
Ofcom's Media Nations findings do not truly reflect the complex landscape of our news consumption. Here's why.
11 Aug 2025
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Omar Oakes
What does it say about confidence in our industry that we still have to give marketers guidance about how to run fair pitch processes?
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