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Results categorised as Opinion
31 Oct 2025
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Seb Juviler
Sonic branding isn’t just effective; it’s the most distinctive and potent asset for brand recall, says Forever Audio's CEO.
31 Oct 2025
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Jan Gooding
It takes a particular kind of leadership and way of organising to get momentum behind any movement. Jan Gooding looks at the building blocks of 'Advertising, who cares?'
30 Oct 2025
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Sameer Modha
Big Tech's outcome models are powerful but pricey. Advertisers’ meagre brand-level models just don’t cut it anymore. So what's the answer?
30 Oct 2025
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Lea Karam
The route out of overwhelm isn’t another layer of tech or a tweak to the funnel. It’s returning to human behaviour as an organising principle, says Lea Karam
29 Oct 2025
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Esme Robinson
AI agents have already infiltrated retail, but how they inform advertising agents could take retail media to a whole new level.
29 Oct 2025
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Raymond Snoddy
It's a fool's errand trying to predict the contents of the UK budget, but it doesn't stop the newspapers trying, says Ray Snoddy.
29 Oct 2025
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Emma Newman
Consolidation and strategic partnerships are redefining the future of advertising. PubMatic's chief revenue officer explains why it matters.
28 Oct 2025
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Greg Weller
EA's sale to an investor consortium last month could open up new opportunities for brand partnerships, product placements and in-game activations.
27 Oct 2025
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Euan Mackay
Lots of short attention ‘snacks’ can feed your attention appetite just as effectively as a large single serving. This is where OOH excels, says Route's CEO.
27 Oct 2025
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James Connelly
In the era of 'everything change', what does it take to thrive as a new agency guard? Charlie Oscar's CEO has the answers.
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