SEARCH
Results categorised as Opinion
19 Nov 2025
|
Raymond Snoddy
The Daily Telegraph may have broken the story that has plunged the BBC into crisis, but the newspaper group is facing a crisis of its own, as Ray Snoddy explains.
19 Nov 2025
|
Jess Aylett
Video solutions on the premium open web offer distinct, often unsung advantages, providing an alternative vision to the riches of the walled gardens, argues GumGum's head of sales.
18 Nov 2025
|
David Price
Have you been questioning the BBC's value since the scandal erupted? The Grove Media's MD looks at why it’s so important for the UK advertising industry.
18 Nov 2025
|
Nicola Kemp
Is adland collectively on mute about female burnout? Nicola Kemp says there are a few topics that elicit an eye roll as quickly as the idea that women are disproportionately overwhelmed.
17 Nov 2025
|
Rob Hicks
TVOOH combines the scale and storytelling power of TV with the targeting and flexibility of digital. C-Screens' CEO offers advice for planners considering TV's 'third place'.
17 Nov 2025
|
Kahlen Macaulay
In a study with Dentsu and Ipsos, Snap surveyed more than 13,000 sports fans across seven markets to understand exactly how women’s sports have taken such a foothold. Kahlen Macaulay reveals the findings.
17 Nov 2025
|
Omar Oakes
Disney quietly announced something radical: letting fans create their own short-form IP on Disney+. But it exposes just how defensively the rest of the industry has been playing.
14 Nov 2025
|
Fiona McArthur
Fiona McArthur analyses the innovation trends to emerge from Dentsu Creative's CMO Report, conducted among 2,000 senior marketers.
14 Nov 2025
|
Tom George
UK advertisers can now measure deduplicated campaign reach and frequency across linear TV and online platforms through an advertiser-led, independent, single-source dataset. However, it has not all been plain sailing as Tom George describes.
13 Nov 2025
|
Roscoe Williamson
A new study examines the role and impact of the soundtrack in advertising. It shows how music shapes emotion, captures attention, and helps people remember brands faster than visuals alone.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer