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Results categorised as Opinion
26 Jan 2022
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Raymond Snoddy
ITV has joined the charge of commercial broadcasters that are prepared to invest in TV news again, Raymond Snoddy writes.
26 Jan 2022
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Helle Jabiri Falck
Trying to generate short-term impressions and data to create followers is not the right approach for long-form content.
25 Jan 2022
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Rebecca Candeland
Demand for British content is likely to continue to grow globally as streaming platforms expand to new markets, explains Total Media's head of broadcast.
25 Jan 2022
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Tom diSapia
Even if you think you have the answer… listen, advises UM's EMEA strategy chief.
24 Jan 2022
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Rebecca O'Keeffe
Partner content: The short answer is yes, they really, really do matter.
24 Jan 2022
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Omar Oakes
Perhaps privatisation is the only long-term solution for Channel 4 in an age of streaming giants. But why do it now, asks the editor.
20 Jan 2022
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Simon Carr
By examining specific cultural influences, brands can learn more about the brave new worlds being built by Big Tech.
19 Jan 2022
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Bianca Barratt
In her debut column for Mediatel News, Bianca Barratt questions whether we really need strict rules on journalists' social media posts.
19 Jan 2022
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Raymond Snoddy
The government has been disingenuous about the licence fee, but it is important to keep an open mind about how we fund the BBC.
19 Jan 2022
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Jan Gooding
There are important marketing insights as to why 'Don't Look Up' is apparently popular while failing to win over critics, argues Jan Gooding.
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