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Results categorised as Opinion
04 Dec 2025
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Michael Tull
Is the festive idealism of families watching your ads together at risk of becoming a ghost of Christmas past? Not if cinema has anything to say about it, argues DCM's head of insight.
04 Dec 2025
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Sonia Danner
Buzz Lightyear is not the only disruptor making a comeback; direct mail is also on the smart marketer’s radar for 2026, says Marketreach's Sonia Danner.
03 Dec 2025
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Raymond Snoddy
A modernisation of the merger rules is long overdue, but change in the public interest is afoot, explains Ray Snoddy.
03 Dec 2025
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Dan Svikis
After helping many brands over the years develop their HOWs, Perfect Storm's Dan Svikis has become attuned to the red flags that may signal it’s missing from that vital layer of comms planning.
02 Dec 2025
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Anne-Marie McShane
It may be a 'fallow year' for major women's sport tournaments in 2026, but that shouldn't stop brands from getting behind the female sporting ecosystem, says EssenceMediacom's EMEA sports & sponsorship director.
02 Dec 2025
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Caroline Baxter
Barb's chief operating officer, Caroline Baxter introduces new the Barb Data Hub and where it fits within the ecosystem.
01 Dec 2025
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Jessica Treasure
Brand safety blocking technology prevents up to 40% of high-quality news inventory from running ads. Bountiful Cow looks at what happens when the blockers are removed.
30 Nov 2025
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Omar Oakes
By absorbing Interpublic, Omnicom becomes the world’s biggest agency group but also its biggest target. In a market where scale forces prices down and clients have the upper hand, this acquisition won’t fix the problem. It accelerates it.
28 Nov 2025
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Jon Manning
Is the US-owned Comcast a 'white knight' riding in to save British commercial TV? Medialab's director of Advanced TV looks at the potential sale of ITV's studio arm to Sky.
27 Nov 2025
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Sophie Harding
Agents such as OpenAI's Atlas will sit between brands and audiences, controlling discovery, influencing consideration, and in many cases making the purchase decision. Don't get filtered out says Mindshare UK's head of futures and innovation.
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