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Results categorised as Opinion
12 Dec 2025
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Emma Callaghan
Research from Reach and PA Consulting finds that ads on local online news sites outperform those on social media, video, radio, or apps. Reach's chief revenue officer examines the reasons.
12 Dec 2025
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Nicola Kemp
Women are disproportionately facing the sharp edges of redundancy and silence is not the solution, says Nicola Kemp
11 Dec 2025
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Ashley Bolt
Gamers will need to wait another six months for the delayed GTA VI. However, Arena Media's group managing partner believes it will be worth it, and brands should start planning for the return of Vice City now.
10 Dec 2025
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Raymond Snoddy
Could Labour campaign to overturn Brexit at the next election? The numbers add up and the UK press can be influential, explains Ray Snoddy.
10 Dec 2025
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Laura Redman
The failures behind the launch of Sky Sports' Halo channel highlight what it really takes to build a social community that feels alive, authentic, and participatory, says BBD Perfect Storm's chief innovation officer.
09 Dec 2025
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Jan Gooding
People turn to coaching for myriad reasons, but learning to think independently and ask open questions is a skill set that will benefit any leadership role and help develop your teams.
09 Dec 2025
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Helen Rose
Generative AI hasn’t just changed what people search for; it’s changing how they discover, evaluate, and decide, as a new study from the7stars shows.
08 Dec 2025
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Simon Carr
Rituals can turn passive consumption into a ceremony. Ads and brand experiences that nurture them might become fixtures in people’s emotional lives, says Simon Carr.
08 Dec 2025
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Michael Isaacs-Olaye
In a crowded Christmas ad market, more brands are realising that being remembered for creative storytelling is the prerequisite for being loved, says the UK MD of Happydemics.
05 Dec 2025
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Benjamin Lanfry
Made-for-advertising (MFA) sites are thriving and causing the “sloppification” of the internet. It's time they were stopped and adland has the power to turn off the tap, says Ogury's Benjamin Lanfry.
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