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Results categorised as Opinion
23 May 2022
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Omar Oakes
Let's hope our media industry can do better than our political masters when it comes to cracking hybrid working, writes the editor.
23 May 2022
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Paul Thompson
Musk's belief in freedom of speech and self-promotion over a traditional ad model could be a double-edged sword.
23 May 2022
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Justin Sampson
BARB’s Justin Sampson calls for the participation of online streamers in the next stage of development for the UK's TV audience measurement body..
23 May 2022
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David Price
Yes, we need to prepare for the worst case scenario, but there is a positive future for C4 that is not beyond the realms of possibility, writes David Price.
20 May 2022
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Philippe Dominois
It's unfavourable for brand advertisers and doesn’t make any financial sense. So why do these brands' marketers buy it?
19 May 2022
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Stephen Arnell
Caution advised as ITV and others enter 'Web3', the metaverse and the NFT market.
18 May 2022
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Raymond Snoddy
The only thing that will get Rupert Murdoch’s attention is if the advertisers no longer turn up.
17 May 2022
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Simon Carr
Putting a TV ad on a different screen isn't enough. Every channel across the ecosystem has to have a clear role, strategy and part to play.
16 May 2022
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Omar Oakes
Are you honestly doing enough to resist misinformation in online media, asks the editor.
13 May 2022
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Andrew Rosenman
Netflix must take the wheel on steering commercial activity, whether it wants to or not.
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