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Results categorised as Opinion
07 Jun 2022
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Raymond Snoddy
The papers' coverage of the Vote of Confidence crisis is only a warm-up to the day Boris Johnson leaves Downing Street.
07 Jun 2022
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Brian Jacobs
We must place more value on the signals of buying, argues media planning and industry authority Brian Jacobs.
07 Jun 2022
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Billy Ryan
TikTok’s growth numbers demand advertisers’ attention – the effectiveness opportunity is too great.
06 Jun 2022
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Omar Oakes
How much worse does ad fraud need to get before it gets taken seriously?
06 Jun 2022
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Sam Fowler
Not only must we build igloos to protect us from this data blizzard, we can use data to build them too.
06 Jun 2022
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Iain Jacob
Cinema is proving itself to be a strong medium of choice after the Covid closures and with tough economic times ahead.
01 Jun 2022
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Amanda Kavanagh
Partner content: Here are some pointers on how to make a compelling case for your professional development.
31 May 2022
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Stephen Arnell
As Tim Davie prepares to shutter BBC4 and CBBC, has the DG selected the wrong targets, asks Stephen Arnell.
31 May 2022
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Maddy Sim
Those who mistrust purpose-driven marketing want to see receipts. Where you can measure impact or cost, display them with pride.
31 May 2022
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Laurence Green
Another acronym heralding a new age? Or does Fast TV hark back to simpler time in advertising?
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