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Results categorised as Opinion
07 Mar 2022
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Jan Gooding
As the conflict in Ukraine continues, brands will find it increasingly difficult to follow a neutral path.
07 Mar 2022
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Tom diSapia
Brands should remember culture is driven by and linked to both community and commerce, especially when it comes to the metaverse, says UM's EMEA strategy chief.
07 Mar 2022
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Stephen Arnell
Channel 4 should consider getting genuinely committed editorial talent (on reasonable salaries) at the helm – before it's too late.
03 Mar 2022
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Dan Brown
Global 'Powerbrands' with decades of heritage are the fabric of our industry. But now, more than ever, we’re having to evolve our services and ways of working to meet the demands of New Economy brands.
02 Mar 2022
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Raymond Snoddy
UK media organisations of all political persuasions have combined to cover the most extraordinary story of recent years.
02 Mar 2022
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Stephen Arnell
Does DG Tim Davie's BBC mistake 'balance' for truth?
01 Mar 2022
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Laurence Green
The boldest media shops now have an opportunity to move beyond media and start setting marketing strategy more generally.
01 Mar 2022
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Alistair MacCallum
The challenge the OOH sector now faces is to reach and surpass pre-pandemic levels of growth, writes the CEO of Kinetic.
28 Feb 2022
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Steve Taylor
Radio brands have loyal audiences and advertisers must consider how much time is spent listening when running commercial campaigns.
28 Feb 2022
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Omar Oakes
Editor's comment: Long before Putin invaded Ukraine, our media was invaded by Russian disinformation and the conflict has no end in sight.
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